WHAT IS A BRAND?
Branding today is about an experience – an emotional engagement with your customers. It’s the difference between a pair of running shoes and a pair of Nikes. It’s part rational but mostly emotional.
Whether you’re a new business just starting out, or an established business looking to refresh your brand or change direction, we’ll help you put the fundamentals in place to make sure your brand works harder for you. After all, better brands build better business.
At Brand Workshop we're straight-talking, refreshingly honest, big brand savvy and small brand friendly. We’ll demystify the often complex ‘brand jargon’ and help you build a brand strategy that’s right for your business.
Join one of our workshops at a location near you, or let us come along to your business and work with your teams.*
*Due to the current Covid-19 pandemic we are unable to run our workshops in person and are currently only able to offer our online (Zoom Webinar) workshops and online brand audits - contact us for details.
WORKSHOPS THAT WORK
BRAND BUILDING FOR SMALL BUSINESSES
Your brand plays an important part in your business success whatever the business size. A lot of small business owners struggle when they set out to brand a business. There are so many questions that it can often be difficult to know where to start. But getting your small business branding right can be the difference between success and failure. And we can learn a lot from how the big players build and manage their brands.
If you are a new business just starting out, or a small business getting to grips with your brand, then 'Brand Building for Small Businesses' is the workshop for you. In this half-day session we'll cover topics which include; the origins of brand and what it can do for your business, how a brand is created and the secrets of colour, type, imagery and taglines. Using proven tools and processes we’ll explore how to establish an emotional connection with customers by building a solid brand platform enabling you to deliver a consistent message across all customer touchpoints - especially your social media. You’ll be left with a greater understanding of how your brand can work harder for your business.
This Workshop is also suitable for Marketing/Brand Team members.
CONTACT us for details of our upcoming Workshops.*
Do you just want a professional and unbiased opinion on your current brand with recommendations on how to make the most of what you've already got? Every brand should be reviewed from time to time to ensure that it is still working as intended but many companies struggle to find both the time and resources to do this effectively. At Brand Workshop we're happy to undertake a brand review from a simple top-line 'sense-check' to an in-depth audit. These can be done on-line or in person depending on your requirements.
Click HERE to request further information.
BUILDING A BRAND PLATFORM
If you’re a more established business looking to refresh your brand or change direction, then get your teams involved in a hands-on half-day or one-day workshop (suitable for 4-8 people). Together we’ll get under the skin of your brand and help build a brand platform that everyone understands and can work with.
A solid Brand Platform will enable you to deliver a consistent message across all customer touchpoints - especially your social media.
To help you do that we have developed a workshop specifically for employee groups. We've broken down the routes to effective brand marketing into a series of workshop modules helping you take your team to the next level.
We'll start out with some brand building basics – the things that the successful big brands have, at some stage in their growth, (and throughout their growth as brands evolve) reviewed and agreed upon. If you get the basics right you’ll be able to build a better brand.
Using proven tools, processes and planning principles to help you get from A to Z, we’ll discuss how to establish an emotional connection with your customers and help you build a robust and sustainable proposition.
If you are interested in booking a Workshop please contact us HERE.
If you’d like a one-to-one consultation on where to take your brand then contact us HERE to make an appointment.
Whether you want a one day consultation to set you on the right path, or need us to be by your side throughout the whole process, then we’re here to help.
*Due to the current Covid-19 pandemic we are unable to run our workshops in person and are currently only able to offer our online (Zoom Webinar) workshops and online brand audits contact us for details.
Brand Workshop was set up by Rob Butterfield - a seasoned and creative marketer and Brand Consultant with a long and established agency career. Between 1993 and 2010 he ran a creative agency that helped build, shape and communicate some of Europe's biggest brands – and there’s a cabinet full of awards to back it up too!
For the last 10 years he's taken on a number of consultancy roles helping companies develop not just their brands but their businesses too. Check out his consultancy site at www.robgbutterfield.com. No frills, no fuss, just good honest help and advice, whatever your challenge.
BUT DON'T JUST TAKE OUR WORD FOR IT...
"Thank you for a brilliant workshop! A fountain of knowledge and experience which made it easy to understand. I totally loved every minute of it.”
SAMANTHA, SAMSA MAY'S BESPOKE CREATIONS
"Thank you for the amazing workshop... I literally couldn't sleep as it completely opened my eyes to what a brand actually is and just how important it is to get it right!”
NADINE HASSAN, VIRTUAL ASSISTANT
"Rob really knows his stuff and was spot on in his delivery. Well worth coming to!"
JOHN WOODWARD PHOTOGRAPHY